Corporate Communications Directorate

Dear Adigrat University Community and Esteemed Partners,

It is my great pleasure to welcome you to the Corporate Communications Directorate of Adigrat University.

As the communication arm of the University, our Directorate is dedicated to building bridges connecting our students, staff, and stakeholders with timely, reliable, and engaging information. In a rapidly changing world, effective communication is not just about sharing news; it is about creating understanding, fostering trust, and strengthening the university’s collective identity.

We strive to promote transparency, professionalism, and excellence in every message we deliver. Through strong collaboration with all university units, media partners, and the broader community, we aim to enhance Adigrat University’s visibility, reputation, and contribution to national and global development.

Together, let us continue to inform, engage, and inspire, shaping the story of a vibrant, innovative, and forward looking Adigrat University

The Corporate Communications Directorate operates under the Office of the President and serves as the university’s strategic communication and public relations center. It plays a pivotal role in shaping the institution’s image, enhancing stakeholder relationships, and promoting the university’s achievements and strategic direction.

The Directorate ensures effective dissemination of information, manages media relations, and strengthens Adigrat University’s visibility at the local, national, and international levels.

Vision

To be a leading and innovative university communication hub that promotes Adigrat University’s excellence, visibility, and engagement through strategic communication and public relations.

Mission

To build and maintain a strong, positive, and consistent image of Adigrat University by providing clear, timely, and engaging communication that supports teaching, research, and community service.

Core Values

* Transparency: Upholding honesty and openness in all communications.

* Professionalism: Maintaining high ethical and professional standards in every engagement.

* Creativity and Innovation: Promoting new and effective ways of communication.

* Collaboration: Fostering teamwork across university units and external partners.

* Excellence: Striving for quality and impact in all communication activities.

* Responsiveness: Ensuring timely and accurate information flow within and outside the university.

Key Functions / Responsibilities

* Develop and implement the university’s corporate communication strategy.

* Manage internal and external communications, ensuring consistent and clear messaging.

* Coordinate media relations, press releases, and official statements.

* Oversee the university’s brand identity and public image.

* Manage the university’s website and social media platforms.

* Produce and disseminate newsletters, magazines, and promotional materials.

* Document and publicize key university events, achievements, and initiatives.

* Strengthen stakeholder engagement and public awareness about the university’s programs.

* Support the Office of the President in speech writing, protocol, and official communications.

Motto

“Inform. Engage. Inspire.”

 Adigrat University Communication Platforms

As part of its commitment to transparency, engagement, and timely information sharing, Adigrat University utilizes a range of modern communication platforms to connect with students, staff, alumni, and the wider community. These platforms serve as official channels for news updates, academic information, announcements, and public relations content.

1. Official University Website

[www.adu.edu.et] 

The university’s official website is the central hub of information about Adigrat University. It provides access to academic programs, admission details, research updates, public notices, and institutional documents. The website also showcases university events, publications, and press releases — serving as a bridge between the university and its stakeholders.

2. Official Facebook Page

Adigrat University Official Page 

The Facebook page is the university’s most dynamic and interactive platform. It shares real-time updates, event highlights, photo galleries, student activities, and community engagement initiatives. It allows direct interaction with students, alumni, and the public through comments, messages, and live events.

3. Telegram Channel

Adigrat University Official Channel (Insert Telegram link)

The Telegram channel serves as a quick, mobile-friendly communication platform for sharing announcements, academic calendars, and university news. It ensures fast and wide information dissemination to students and staff members across all campuses.

4. X (Formerly Twitter)

@AdigratUnivOfficial (Insert handle)

Through its official X account, Adigrat University communicates key updates, public statements, and academic achievements to a global audience. The platform helps promote visibility in national and international academic conversations and collaborations.

5. LinkedIn Page

Adigrat University – Official (Insert link)

LinkedIn is used to build professional networks with alumni, staff, researchers, and institutional partners. It highlights the university’s achievements, academic projects, job opportunities, and collaborations — strengthening Adigrat University’s professional identity and reputation.

6. YouTube Channel (Optional if applicable)

Adigrat University Official Channel (Insert link)

The YouTube channel serves as a multimedia hub for video content such as campus events, academic lectures, promotional videos, and student activities, helping to visually showcase the university’s vibrant community and contributions.

Commitment to Communication Excellence

Through these platforms, Adigrat University strives to maintain transparent, accessible, and responsive communication with its stakeholders. The Corporate Communications Directorate manages and monitors all official media outlets to ensure consistency, professionalism, and credibility in every message shared with the public.