Adigrat Journal of Management and Economics is a publication of University of Adigrat. It is a biannually peer-reviewed open access journal which focus on diverse areas of Business and Economics such as Business Management, public Administration, Marketing Management, Tourism and Hospitality Management, Economics, Finance, Accounting and related issues. The Journal welcomes the submission of manuscripts that meet the general criteria of significance and scientific excellence. The Mission of the journal is to provide an intellectual platform for researchers and fresher’s to unleash their untapped potentials, and recognizing themselves at their embryonic stages. The journal shall facilitate guidance from eminent and erudite intellects across the globe. The type of manuscripts may be submitted include research papers, short communications, reviews and Book reviews.